Trust Magazine

This job for Baillie Gifford's Trust Magazine required images for the envelope the magazine is distributed in, a wraparound cover, and three internal images with the overarching theme of 'being comfortable with uncertainty'. It's a financial publication but wherever possible I try to stay away from the specific topic of a magazine and illustrate a theme instead, in this case I started with uncertainty. I submitted a few different options to portray uncertainty and the concepts based around weather were chosen. This had to carry the idea of 'being comfortable' for the cover image but also using the same theme it had to show 'resilience' for the first article, a specific company 'creating it's own positive environment' for the second article, and the ability to 'withstand turbulent times' for the third article.

These are a couple of the other options I supplied for the concept of being comfortable with uncertainty, both relying on the idea of speed and not being sure of what's coming next, plus their associated sketches for a specific company creating it's own positive environment.